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MC&C Media appoints Catherine Wall as new Chairman

Key Capital Partners invested in the buyout of MC&C in July 2017 and we are pleased to announce that the business has recently appointed Catherine Wall as its new Chairman.

Founded in 2001, MC&C offers advanced data analytics to its clients, providing media consultancy and buying media space for clients across various platforms. Its data and insights arm, MUSE, focuses on unlocking and utilising clients’ customer data to develop highly effective growth strategies spanning beyond media placement and audience segmentation.

Catherine is an independent non-executive director/chairman with 25 years’ experience of helping boards address strategy, plans for growth, team dynamics, and performance.

She has acted as a non-executive director, Chairman, or shareholder representative, for over 30 businesses, in sectors such as business services, manufacturing, financial services, retail, healthcare, fashion, and consumer goods. Development of international opportunities and digital strategies has been a key feature of her work.

Catherine Wall said: “I am delighted to join an ambitious management team with plans to sustain and develop the media services we offer our clients (including UNICEF, David Lloyd and Flight Centre). Independent media agencies continue to win share from networks. MC&C’s business outcome, evidence based approach to media investment and dynamic services are hugely valued by their clients.”

Robin Trust, CEO, added: “We continue to grow our agency services and ensure we take full advantage of being a leading independent media agency. I’m delighted that Catherine is joining the team. She brings a wealth of experience across many sectors and has a great cultural fit that will support our and clients’ future ambitious developments.”

Posted in All, Portfolio on Oct 01, 2018