Key Realises Investment in Darts Corner

We are pleased to announce the successful exit of our investment in Darts Corner, following its acquisition by Ethos Partners.

Darts Corner, founded in 2005 and based in Bolton, is recognised as the UK’s leading darts retailer and brand owner. Over the last five years, the business has expanded into more than 100 international markets, strengthened its globally recognised brands – Mission, Ruthless, and Designa – and developed a high-performing e-commerce platform serving both professional and recreational players.

Since investing in 2020, we have partnered closely with CEO Craig Heenighan and the senior team to upgrade digital systems, enhance operational capability, and support the business in scaling internationally. This strategy contributed to revenues increasing from £11m to over £21m during our investment period.

The exit to Ethos Partners marks an important milestone for the business as it continues its international growth journey and invests further in brand development.

Commenting on the transaction, Matt Tice, Director at Key Capital Partners, said:
“Darts Corner demonstrates the impact of strong leadership and a clear strategic vision. We are proud to have supported the team in building a global, scalable business and wish them continued success.”

This exit reflects our continued focus on partnering with founder-led, technology-enabled businesses in the UK to deliver sustainable growth and long-term value creation.